Premium brands communicate in a very different visual language than consumer brands – every detail counts. I work with premium brands to understand their target audience, enhance customer satisfaction and build brand loyalty. In some projects, I joined the client’s working groups of product development and IT infrastructure for the best achievable Online to Offline (O2O) experience.
Customer experience (CX) differentiates premium brands from others. Brand authenticity, sensory marketing and curated sourcings are essential parts of premium brands.