Holistic Brand Visual Management for MNC

PANTONE is the universal language of colour for designers, brands and manufacturers. During the 6 years, I collaborated with the client’s marketing team to maintain a holistic brand visual management. It included but not limited to global campaign localisations for APAC region, product launch campaigns, B2B and B2C public relations, billboards, Out Of Home Advertising (OOH), prints, promotional material quality control and digital assets management (DAM). The target audience groups of Pantone are professional designers, stylists, manufactures, retailers, creative individuals, etc. Colour management is the requisite skill when partnering with Pantone. The items created under this project are just about every common brand artefact you can think of.